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Things You Should Be Doing Monthly

Monthly Social Media Checklist for Brands: Staying Ahead of the Game

At Oddfish Media, we understand the importance of staying ahead of the game on social media to help brands achieve their marketing goals. Our team of social media experts can assist brands with their monthly social media checklist, ensuring that their strategy remains optimized and aligned with their business objectives. In this blog post, we’ll explore the key things brands should be doing on their social accounts on a monthly basis.

Audit Content, Hashtags, Captions, and Analytics

Conducting a thorough audit of your social media content, hashtags, captions, and analytics is essential to gain insights into what worked well and what didn’t. As a media agency we can help you with this by leveraging our expertise in social media analytics and providing in-depth performance reports. We can analyze engagement rates, reach, impressions, and other metrics to identify trends, patterns, and areas for improvement. Based on this data, we can provide recommendations on content optimization, hashtag strategies, and caption techniques to enhance your social media performance.

Refresh Hashtags

Hashtags play a vital role in increasing your visibility on social media platforms. However, using the same hashtags repeatedly can make your posts look spammy.

Our team can help you stay updated with the latest trends and conversations by conducting hashtag research and analysis. We identify relevant hashtags for your industry or target audience, create hashtag groups, and recommend new hashtags to incorporate into your content plan.

Things You Should Be Doing Monthly

By keeping your hashtags fresh and effective, we can help you attract a wider audience and increase your reach.

Set Monthly and Weekly Goals

Setting goals is crucial for measuring your social media success and staying on track with your marketing strategy. At Oddfish Media we work with you to define SMART (specific, measurable, attainable, relevant, and time-bound) goals for your social media accounts. We can provide guidance on realistic targets based on your current performance and industry benchmarks. We help you break down your monthly goals into smaller, weekly targets, and track your progress throughout the month. We ensure your goals are aligned with your overall marketing objectives and stay motivated to achieve them.

Plan Content in Advance

Creating a monthly content plan in advance can save you time and effort. Our team can assist you in developing a content strategy that aligns with your brand identity, target audience, and business goals. We conduct market research to identify relevant content themes, topics, and formats that resonate with your audience. Based on this research, We create a content calendar that outlines your monthly posting schedule and content themes. We also assist in content creation, including designing visuals, writing captions, and scheduling posts using our social media management tools. With us, your content is planned, created, and executed effectively to maximize your social media presence.

Research and Monitor Competitors

Keeping an eye on your competitors’ activities on social media is crucial to stay ahead in the market. Our team can conduct competitor research and monitoring on your behalf. They can analyze your competitors’ social media accounts, content themes, posting frequency, engagement strategies, and US Ps to identify opportunities and areas for improvement. Based on this analysis, we provide recommendations on how to differentiate your brand from your competitors and stay relevant in the market.


In conclusion, we are equipped with the knowledge, tools, and expertise to help brands optimize their social media presence and adapt their strategies based on data-driven analysis. Our team can conduct regular audits, refresh hashtags, set goals, plan and create content, and stay updated with competitors to ensure that brands stay relevant and effective on social media plat forms. By leveraging our agency’s expertise, brands can achieve their social media marketing objectives, such as increased engagement, brand awareness, and conversions. With our assistance, brands can confidently navigate the dynamic lands cape of social media and stay ahead of the competition. Contact us to learn more about how we can help you optimise your social media strategy and drive success on social media platforms.

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