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Google Search


Thinking of trying out SEM as part of your overall digital marketing strategy? While this can be an excellent method for getting results quickly, there are numerous speed bumps you might encounter along the way, such as ad wastage. This is where the Oddfish Media team can really make a difference for your business. As paid advertising experts, we can help you create and run SEM ads tailored to your industry and desired results. We’ll assist you with everything from keyword research to writing ad copy, optimising account performance and reporting. Our team always strives to ensure that your set goals are met or exceeded.

Social Media

Struggling with your Facebook marketing strategy? Oddfish’s social media marketing services make it easy to advertise on this popular platform while growing your following and increasing brand awareness. As social media marketing professionals, we know what it takes to get your ads and posts noticed. We also offer marketing services for other popular platforms, such as Instagram, Pinterest and LinkdIn among others.

Social Media
Display Ads


According to Google, GDN network reaches over 90% of global internet users expanding across 2 million partner sites (desktop and mobile inventory on Google, Yahoo!, Facebook, Instagram among many others). Our in-house ad creative team creates engaging and eye-catching ad creatives, target the right audience and wrap it together in a funnel that generates results..


Growing your email list is crucial to staying top-of-mind with your leads, but many local businesses still struggle with this process. Thankfully, our email marketing services can help. Direct email marketing is a fantastic way to stay in touch with current and future customers, and we can make it a profitable way to market your business or website. We can also help with email design and content writing for optimal success.


Digital Marketing FAQ

Why am I not seeing my ads?

There are several reasons why you may not be seeing your ads on the search engine results page (SERP). Some of these reasons include budget limitations, location targeting, ad scheduling and low quality scores to list a few. More often than not, the main reason is that Google personalises ads based on your search history, location and other factors, so if you repeatedly search for your own ad but never click it, it will stop serving. The best thing to do is to get in contact with your Account Manager and get them to use the Ad Preview and Diagnosis tool.

How long does it take to see results?

The amount of time it takes to see results from a digital marketing campaign can vary depending on several factors, including the campaign goals, the target audience, and the tactics being used. In general, however, it’s important to allow for at least a few weeks or even months to see significant results. This is because digital marketing is a long-term strategy that requires ongoing optimisation and refinement.

What is a conversion?

A conversion refers to the completion of a desired action by a website visitor or potential customer. This can include a range of activities such as making a purchase, filling out a form, subscribing to a newsletter, or downloading an app. Essentially a conversion is any action that aligns with the goals of your digital marketing campaign which we use as a key metric to measure the effectiveness of a campaign.

Why is conversion tracking so important?

Conversion tracking is important because it allows you to measure the success of your digital marketing campaigns. By tracking the actions that users take on your website, such as making a purchase or filling out a contact form, you can determine which ads, keywords, and landing pages are most effective at driving conversions. This information can then be used to optimise your campaigns for better performance and a higher return on investment.

What is the difference between SEM and SEO?

SEM (Search Engine Marketing) and SEO (Search Engine Optimisation) are both strategies used to increase the visibility of a website in search engine results pages. However, SEM typically refers to paid search advertising, such as Google Ads, while SEO refers to optimising a website’s content and structure to improve its organic search rankings. Both strategies can be effective in driving traffic to a website, and it’s important to work with your digital marketing agency to determine which approach is best for your business goals and budget.