About Oddfish Media
Oddfish Media is a fully accredited boutique media agency specializing in online and offline media for local, national and international clients.
We believe in utilising consumer research, insights and market awareness to advise our clients on how the clever use of advertising mediums can communicate their message to the market.
Alphabetical
- Bias Boating. Case Study
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- Billie Goat Soap. Case Study
We provided a custom online strategy for a well-known and loved Australian brand name in order to increase traffic to their website.
Our campaign strategy for Billie Goat Soap focussed on optimising their online presence in order to complement the great offline presence they already possessed, and increase website traffic and sales. Prior to our online campaign, Billie Goat Soap had advertised through us for 12 months, with outstanding results across offline media.
By developing clear targeting parameters, and understanding the key message our client wanted to deliver, we were able..
- Capital Debt Solutions. Case Study
Utilising radio as a medium to increase ROI for a small-budget campaign.
It was in March 2011 that we were approached by Capital Debt Solutions (CDS). The company had already commenced advertising on Central Coast radio, but with a small budget and no campaign strategy it was proving difficult to get a good ROI for their dollar.
We strategized with CDS and came up with a campaign direction. We expanded their advertising into a number of different markets and analysed their target demographic until we understood what times and days would best deliver our message to their audience. ..
- Fair Dinkum Sheds. Case Study
We worked with our client to develop a customised media strategy that would allow us to overcome regional and metro market challenges.
In today’s tough economic times, an excellent working relationship between a client and agency is invaluable. Our 2011 media campaign for Fair Dinkum Sheds was united by a common objective – use highly targeted markets to generate more solid leads.
The key to our success in this campaign was the constant communication we had with the client. Take the time to really understand a client’s needs and the path to achieving any objectiv..
- Harrigans Irish Pub. Case Study
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- Masterton Homes. Case Study
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- Morisset Mega Market. Case Study
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- Mortgage Choice. Case Study
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- Newcastle Airport. Case Study
A one year campaign to enhance below the line media has seen great results for Newcastle Airport with Google Adwords and Facebook Ads.
With social media and search engine ads placed we’ve been able to increase awareness of Newcastle Airport and also been able to keep the message current and up to date with the latest great destinations on offer at Newcastle Airport. The key target audience was the Central Coast to encourage travelers to Newcastle Airport as an alternate and superior departure location to Sydney Airport. Targeted Facebook and Google Ads only to the Central Coast g..
- OMF. Case Study
We fostered a great working relationship that saw our client grow their holdings from 2 to 14 stores Australia-wide.
An excellent relationship is formed between a client and agency when both are committed to achieving the same objective. Over the last 4 years our business relationship with Original Mattress Factory has proved extremely rewarding. Our account management is streamlined to ensure our client always benefits from a customised strategy designed to maximise their ROI.
Online sales up by 80%..
