Leaders in effective media strategy

Utilising SEO and SEM to increase website traffic.

We provided a custom online strategy for a well-known and loved Australian brand name in order to increase traffic to their website.

Our campaign strategy for Billie Goat Soap focussed on optimising their online presence in order to complement the great offline presence they already possessed, and increase website traffic and sales. Prior to our online campaign, Billie Goat Soap had advertised through us for 12 months, with outstanding results across offline media.

By developing clear targeting parameters, and understanding the key message our client wanted to deliver, we were able to highlight Billie Goat Soap’s online presence to a very solid demographic.

Combined TV and online campaign saw website visits and sales increase by more than 50% 

Oddfish Media are an excellent agency to work with. They take our goals, make them their own, and work hard to deliver us better results than we expected to get. We look forward to our next campaign with them.

Billie Goat Soap

Radio campaign – leads up 300%

Utilising radio as a medium to increase ROI for a small-budget campaign.

It was in March 2011 that we were approached by Capital Debt Solutions (CDS). The company had already commenced advertising on Central Coast radio, but with a small budget and no campaign strategy it was proving difficult to get a good ROI for their dollar.

We strategized with CDS and came up with a campaign direction. We expanded their advertising into a number of different markets and analysed their target demographic until we understood what times and days would best deliver our message to their audience.

The results were outstanding - across the Central Coast and Newcastle business leads increased by 100% and 200% respectively. Thanks in large to the great ROI from their advertising campaign, Capital Debt Solutions are now looking at expanding their markets nationally.

Leads from radio advertising up 200% in Newcastle market and 100% increase in Central Coast market.  

The Oddfish Team gave us real direction with our campaign and stopped us wasting money!

Capital Debt Solutions

2011 media challenge

We worked with our client to develop a customised media strategy that would allow us to overcome regional and metro market challenges.

In today’s tough economic times, an excellent working relationship between a client and agency is invaluable. Our 2011 media campaign for Fair Dinkum Sheds was united by a common objective – use highly targeted markets to generate more solid leads.

The key to our success in this campaign was the constant communication we had with the client. Take the time to really understand a client’s needs and the path to achieving any objective becomes clear. By tightening up our demographic across regional and metro markets (TV & Press) and implementing some tactical medium buys targeting specific sub-markets, we also managed to negotiate 40% more than what we spent.

Leads up 24%

Fair Dinkum Sheds has enjoyed a long relationship with Oddfish Media. As our business needs have evolved, they have been responded to in a timely manner and with enthusiasm for the challenge that we have presented. This has included strategy refinement, brand positioning work as well as extensive media trials in order to drive improvements in cost per lead.

Fair Dinkum Sheds

Newcastle Airport and Social Media – A Great return on Investment

A one year campaign to enhance below the line media has seen great results for Newcastle Airport with Google Adwords and Facebook Ads.

With social media and search engine ads placed we’ve been able to increase awareness of Newcastle Airport and also been able to keep the message current and up to date with the latest great destinations on offer at Newcastle Airport. The key target audience was the Central Coast to encourage travelers to Newcastle Airport as an alternate and superior departure location to Sydney Airport. Targeted Facebook and Google Ads only to the Central Coast geographic location and audience ensured funds were utilized where most exposure could be gained and the frequency of the message multiplied. The Key messages were enhanced by radio advertising and local television creating an entire branding package. With an average click though from the Google text Ads to www.newcastleairport.com.au of over 7 per cent the campaign was a huge success.

Google Adwords click though rate increased by over 700% with an average cost per click at just .14 cents  

Newcastle Airport

From two to fourteen stores!

We fostered a great working relationship that saw our client grow their holdings from 2 to 14 stores Australia-wide.

An excellent relationship is formed between a client and agency when both are committed to achieving the same objective. Over the last 4 years our business relationship with Original Mattress Factory has proved extremely rewarding. Our account management is streamlined to ensure our client always benefits from a customised strategy designed to maximise their ROI.

Online sales up by 80%

Oddfish’s approach to marketing our business has really helped us. They are genuinely committed to providing us with a great campaign that suits our needs and budget. Our campaign began by sourcing traditional media outlets, but has recently broadened to include online advertising - with a satisfying result.

Peter Buys

Operations Manager

OMF