Who are we?

Oddfish Media is a fully accredited boutique media agency specializing in online and offline media for local, national and international clients.

We believe in utilising consumer research, insights and market awareness to advise our clients on how the clever use of advertising mediums can communicate their message to the market. We punch well above our weight because we are small in number but high in expertise and experience. We have long-standing industry relationships and use the latest industry software. Our goal is to remain an agile and progressive media partner, ensuring we are ready for ever-changing market conditions.

The overall benefit to our clients is they can expect to work with a team that will continually find new and better ways to connect with their customers.

Creative Strategy

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Creative Strategy

At Oddfish we work closely with a range of great creative agencies in order to provide you with a highly customised and progressive creative strategy.

We are able to arrange quality graphic design, copywriting, scripting and concepts, as well as excellent television and radio production.

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Media Strategy

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Media Strategy

At Oddfish we ensure that all our clients are provided with a customised media strategy. These have been carefully tailored so that we are always delivering maximum ROI within a client’s needs and budget.

Our first step is to determine the primary goal of a campaign.

We sit down with you for an initial consultation and discuss your business.
From this discussion we can then look at all the different mediums that will best target your audience.

Our media strategy with you is an on-going consultative process, and we are confident that we can help you generate great results.

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Media Planning

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Media Planning

The media plan that we pull together for you is based around the tactical implementation of your media strategy.

This brings together the analysis from the strategy, to best time the implementation of your budget in order to maximise efficiencies.

This is where we consider:

Timing
Budgets
Schedules
Media mix (TV, online, etc)

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Media Buying

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Media Buying

This is where we go to market for you and negotiate the best rates based on the mediums from your media plan.

Things to consider:

CPM (Cost-per-thousands)
CPT (Cost-per-tarp)
CPC (Cost-per-click)
Reach and frequency

It is important for the media buyer to ensure all spots are accounted for (you get what you pay for), that your budgets reconcile and the right creative is implemented.

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Account Management

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Account Management

At Oddfish Media, we believe account management is an integral part of the media process and is the conduit between the client and the four key disciplines.

It is important that our account managers maintain a strong relationship between the media, the creative and the client.

At Oddfish Media, our account managers will always manage to get more bang for your buck.

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